K-WAVE DANCE FESTIVAL 2026 — AI Perfumer & AI Photo Booth
At the 2026 K-WAVE DANCE FESTIVAL on Itaewon-ro in Seoul, we ran two booths: an AI Perfumer and an AI Photo Booth. Visitors had their saju (Korean astrology) read from their birth date to receive and blend a personal scent, or turned a single photo into a K-pop idol concept portrait, in Korean, English, Japanese and Chinese.
1Objective
At the two-day 2026 K-WAVE DANCE FESTIVAL on Itaewon-ro, we wanted Korean and international visitors to experience K-culture hands-on and take the result home.
2What we did
We ran an AI Perfumer that reads the Five Elements of a visitor’s saju, prescribes a scent to balance them and blends it on site, and an AI Photo Booth that turns a single photo into four K-pop idol concepts: Ending Fairy, Album Jacket, Stage Fancam and MV Still Cut. Both experiences were available in Korean, English, Japanese and Chinese.
3Outcome
Operated both booths from daytime into the evening on October 3 and 4, giving visitors custom perfumes and idol concept photos.
Gallery 10
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Services used in this project
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AI Perfume Experience
AI recommends a scent from each guest's taste and image; a perfumer blends it on site (AC'SCENT). Analysis runs on guests' phones via QR by default; analysis kiosks are optional.
AI Photo Booth
AI restyles guest photos, delivered as instant prints and QR downloads. On-site staff is extra.
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Project Details
- Client
- K-WAVE DANCE FESTIVAL
- Date
- October 3–4, 2026
- Location
- Itaewon, Seoul
- Services
- AI FragranceAI Photo Booth