HUREASE — Brand Launch Space and Event
We planned and operated the launch event space for self-care brand HUREASE. Brand experiences, product testing, mood zones and scent sampling were brought together with event graphics and on-site operation.
1Objective
Self-care brand HUREASE wanted guests at its launch event to experience the brand and products firsthand.
2What we did
We laid out brand experience zones, product testing, a mood space and scent elements, along with signage and on-site operation.
3Outcome
Planned the launch space, produced experience zones, scent strips and signage, and operated the event.
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Services used in this project
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Space Design
Design, build and teardown of the booth or pop-up space.
AI Perfume Experience
AI recommends a scent from each guest's taste and image; a perfumer blends it on site (AC'SCENT). Analysis runs on guests' phones via QR by default; analysis kiosks are optional.
Custom AI Content
Custom AI content developed for your event’s goals and participants (one-time development).
Project Details
- Client
- HUREASE
- Date
- November 2025
- Services
- AI FragranceCustom Content
