Ha Hyun-sang — Album Fragrance and Perfume Experiences
We created a fragrance collection interpreting the six tracks on Ha Hyun-sang’s EP 〈Elegy〉, presenting the music’s stories and emotions through perfumes at an album-release pop-up. The archive also includes related perfume-blending and media-art experiences.
1Objective
To mark the release of Ha Hyun-sang's EP 〈Elegy〉, the project aimed to convey the stories and emotions of its songs through scent.
2What we did
We created a perfume collection expressing each of the 6 tracks as a scent and staged a release pop-up built around smelling them.
3Outcome
Presented a collection of 6 perfumes and a release pop-up, and ran related perfume and media art experiences.
Gallery 8
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Services used in this project
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AI Perfume Experience
AI recommends a scent from each guest's taste and image; a perfumer blends it on site (AC'SCENT). Analysis runs on guests' phones via QR by default; analysis kiosks are optional.
Custom AI Content
Custom AI content developed for your event’s goals and participants (one-time development).
Project Details
- Client
- Ha Hyun-sang 〈Elegy〉 Project
- Date
- October 2024 collection · related experience archive
- Location
- Sinchon, Seoul
- Services
- AI FragranceCustom Content